Adobe Photoshop is one of the world’s leading graphics editing programs, developed by Adobe Systems. Available on Mac OS or PC, Photoshop is used as one of the leading image design programs for the World Wide Web. The most recent version of Photoshop, or Photoshop CS2, “bridges” between other Adobe products such as Image Ready, Illustrator, Premiere, After Effects, and Encore DVD to produce professional videos and DVDs. Photoshop uses a file format called a .PSD or .PDD to store multiple layers of an image. Recently Adobe released a program called Photoshop Elements in order to give a less expensive version of Photoshop with many of the same features. Although Adobe Photoshop is used primarily in doing touch-up for digital photos, it is also used for creating designs for web pages and professional companies.
Adobe Photoshop was originally created as a convenient and powerful way to retouch photos. Its most basic features include easily cropping and straightening photos that were either scanned ore taken with a digital camera. Under- or overexposed photos can be easily rescued with the retouch power of the Camera RAW and other plug-ins. Photos taken in difficult lighting situations can be perfected by a few clicks of a mouse. Filters and plug-ins can be used to make the picture seem old or change to black and white.
Many web and graphics designers use Photoshop to create and design company logos and advertisements. Built in Photoshop effects and filters can make designing professional logos or advertisements a quick and simple process. With the power of layers and opacity, pictures can be blended together and effects such as shadows, blurs, etc. are made possible. And, for those who desire to return to the finger painting days of their youth, Photoshop has a paintbrush tool with countless brush shapes and textures for anyone who just needs to let out their creativity.
Text editing has also become easily accessible because of Photoshop. Perspectives, shapes, and type on a path are just a few examples of the tons of amazing text effects that are available. Slimy, dripping letters or cloud-writing in the sky are made easy from filters and text effects built into Photoshop.
Web designers thrive on Photoshop for making animations using Photoshop with other Adobe products. The things that can be done with Photoshop are literally endless. This is truly and amazing program.
What kind of browser are you using for online surfing? Explorer, Netscape, Firefox, Opera?? Sure, all are good programs but I want to talk about an excellent program called Netscape. If you use Netscape, do you know that you also get an amazing WYSIWYG (what you see is what you get) web design program called Netscape Composer for free? Basically you don’t need expensive HTML editors anymore. The list of commercially available HTML editor’s software is endless – and the price tags are enormous. Most people don’t want to spend a lot of money to get started with their eBay business. Fair enough, since the goal is to make money and not to spend money. So it makes perfect sense to use a program to design auction listings which is available for free. And such a program is Netscape Composer.
It has the same professional features like FrontPage or any other similar program. To design stunning and professional looking eBay auction sites with Netscape Composer you need to download Netscape first. If you start up the program, select File->New Composer Page and basically you can start immediately to design your auction listings. You can make you letters in any color, bold, italics, use background colors (or even images) etc. The options are endless. You can save this file on your local hard drive as html file. I used to have one file for every listing I generate. The best thing is that once you have got a nice and professional looking eBay auction listing, you can use it for ever. Just open your last listing in Netscape Composer and edit according to your new item. Amazingly, this takes only a couple of minutes.
But how do you transfer your listing saved as a html file on your local hard drive to eBay? The answer is simple. Once you have logged in into your eBay account and selected your category and starting price you have to type in your “item description”. Did you see that eBay allows HTML format? Have a look when you launch your next listing. That’s the time where you go back to your new listing you just have created with Netscape Composer. Down the bottom of your Netscape Composer page you’ll see a button called: SOURCE – the source code of your listing. Click on that and highlight and copy the entire text. Select then the eBay site and paste this text into the “Item description box”. Make sure that all links are working and that all photos are uploaded to the internet.
When you have finalized your listing you will be surprised. A stunning and professional looking “DIY-listing”. You can always use “ready-to-go” auction templates and edit these according to your item. You’ll see that with an professional auction design you can easily attract more buyers and get higher bids. It’s worth the effort. Keep in mind that professional web design software is highly expensive and does the same job. Alternatively, you can choose from a huge variety of third party auction services doing the job for you. But hey, there are incredibly expensive too. Don’t you think that the eBay fees are high enough and you can easily do it yourself without spending any additional dollars? It’s really simple!
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